With a passion for shining a light on new talent and inspiring a younger generation of musicians, Damnshaq has built a loyal following through his work in the music industry and an unmissable Instagram account.
What inspired you to become involved in radio and music?
I want to inspire the younger generation, especially those from underprivileged backgrounds like myself, to get up do whatever they want to do.
I’ve been surrounded by music from an early age, especially with my mum blasting hip hop & R&B around the house or tuning in to Choice FM in the car. Ever since secondary school my friends and I were always the first to find new tunes and share the latest fire on the streets. I’ve grown up listening to Trevor Nelson, Richard Blackwood, Reggie Yates, Jenny Francis and more, all of whom have influenced me in some way or another to pursue a career as a Presenter/DJ.
How important is living in London to your work?
Most of the relationships I’ve made in and out of the industry have been in London. My radio show is based in Brixton and the stations that I one day see myself progressing towards are all here.
What aspect of your work are you most passionate about?
I’m passionate about all aspects of my work. I’m passionate about my presenting, shining a light on new talent, DJing and getting a crowd dancing. Just generally doing my bit to push the culture forward to new audiences.
Where do you go when you need inspiration?
When I need inspiration, I don’t have to go far. It can be as easy as spending time with my best friend Kieron, just catching up on life, or speaking to my radio and music family about our vision to make a difference to the scene. When things get tough though, I look to the three women in my life: my Mum, Gran and Great Gran. Those three alone are enough to get me out of bed in the morning.
How would you describe your signature style?
If a South-East London roadman dropped into a pit of vintage clothes and climbed out.
Social media exposes us to so many creative styles and sounds, how does it influence your work and do you see it as a positive force for promoting creativity and individuality?
I’m on social media practically every day, especially on Instagram. I like to follow a wide variety of creatives that help me to make my own content in a non-conformist way. Social media has changed the game because now we as a creative community can make whatever we want whenever we want. Forcing the more established platforms to listen to us. For instance, artists can now make freestyles, put them on Facebook, Twitter and Instagram and watch them go viral, without waiting for a radio station to pick them up.
How did you go about styling your look for today’s shoot?
It felt like everything I chose to wear out of the SS17 collection was created for me. I fell in love with the Desert Camo Chelsea Boots and naturally wore black jeans with them. I’m a hoodie man, so I wore a hoodie underneath the Vinyl Windcheater with the Original 3 Layer Printed Jacket over the top because most the time I’m always wearing jackets over jackets. It was imperative to me that I wore everything as naturally as possible to allow people like myself that wouldn’t usually see themselves in Hunter to realise that the brand can be rocked by anyone.
What is your favourite piece from the spring/summer 2017 collection?
The Original Short Desert Camo Wellington Boots - they just looked so epic and innovative. I’ve never seen wellingtons look so stylish before. Literally it can be raining and you can still have a unique weatherproof outfit on.